About E|L|M Product Safety Services

E|L|M Product Safety Services is a specialized product safety compliance consultancy focused exclusively on toys, games, and children's products. Founded on the belief that every child deserves safe play, we help brands navigate complex regulatory landscapes — from CPSIA and ASTM F963 in the United States to EN71 and the Toy Safety Directive in Europe. With over 15 years of hands-on experience, we serve as an extension of your team, providing the expertise and support you need to bring compliant, high-quality products to market.

Our Mission

To provide toy and children's product companies with the regulatory expertise, testing guidance, and compliance support necessary to deliver safe, durable, and market-ready products that meet the highest global standards.

We believe compliance should not be a barrier to innovation. Our role is to make the regulatory path clear, manageable, and efficient — so you can focus on creating products children and families love.

We Make Play Safe,

So You Can Make Play Fun!

Ezra

Luca

Maya

Mila

" E, L and M are the first letters of my children's names, and they sit at the front of everything this company puts out — a quiet reminder that the standard I hold this business to is the same one I'd want protecting my own kids. "

- Matt DaCruz, Founder

Regulatory Compliance Consulting

We guide you through the requirements of major regulatory frameworks including CPSIA, ASTM F963, EN71, REACH, and the Toy Safety Directive — translating complex rules into practical action plans.

Lab Testing Management

We manage relationships with accredited third-party laboratories, ensuring the right tests are performed, results are interpreted correctly, and documentation meets retailer and regulatory expectations.

Risk & Liability Assessment

Our systematic design and documentation reviews identify potential hazards and compliance gaps early — reducing the risk of costly recalls, delays, and liability exposure.

Supplier & Retailer Compliance

We support social, ethical, environmental, and security compliance audits, helping you meet the standards demanded by major retailers and maintain strong supplier relationships.

Safety & Reliability Program Management

For companies seeking comprehensive support, we act as an embedded compliance team — managing periodic testing, regulatory updates, documentation, and ongoing risk monitoring.

What We Do

Industries & Product Categories

Our expertise spans the full range of children's play and lifestyle products:

Who We Help

We work with toy and children's product companies of all sizes, from first-time inventors to established global brands.

Our Experience & Credentials

About E|L|M Product Safety Services

Our Mission

To provide toy and children's product companies with the regulatory expertise, testing guidance, and compliance support necessary to deliver safe, durable, and market-ready products that meet the highest global standards.

We believe compliance should not be a barrier to innovation. Our role is to make the regulatory path clear, manageable, and efficient — so you can focus on creating products children and families love.

We Make Play Safe,

So You Can Make Play Fun!

Ezra

Luca

Maya

Mila

" E, L and M are the first letters of my children's names, and they sit at the front of everything this company puts out — a quiet reminder that the standard I hold this business to is the same one I'd want protecting my own kids. "

- Matt DaCruz, Founder

Regulatory Compliance Consulting

We guide you through the requirements of major regulatory frameworks including CPSIA, ASTM F963, EN71, REACH, and the Toy Safety Directive — translating complex rules into practical action plans.

Lab Testing Management

We manage relationships with accredited third-party laboratories, ensuring the right tests are performed, results are interpreted correctly, and documentation meets retailer and regulatory expectations.

Risk & Liability Assessment

Our systematic design and documentation reviews identify potential hazards and compliance gaps early — reducing the risk of costly recalls, delays, and liability exposure.

Supplier & Retailer Compliance

We support social, ethical, environmental, and security compliance audits, helping you meet the standards demanded by major retailers and maintain strong supplier relationships.

Safety & Reliability Program Management

For companies seeking comprehensive support, we act as an embedded compliance team — managing periodic testing, regulatory updates, documentation, and ongoing risk monitoring.

What We Do

Industries & Product Categories

Our expertise spans the full range of children's play and lifestyle products:

Toy & Plush Products

Board Games & Hobby Games

Outdoor & Ride-On Toys

Electronic & Battery-Operated Toys

Arts, Crafts, and Activity Kits

Chemistry & Science Kits

Scooters & Bicycles

Children's Furniture

Who We Help

We work with toy and children's product companies of all sizes, from first-time inventors to established global brands.

Startups & First-Time Launchers — Navigating compliance for the first time and need clear, step-by-step guidance

Growing Brands — Expanding product lines, entering new markets, or scaling operations

Established Manufacturers — Managing ongoing compliance, periodic testing, and regulatory updates

Retailers & Distributors — Ensuring supplier products meet internal safety and compliance standards

Design & Innovation Teams — Evaluating safety and compliance implications during product development

Our Experience & Credentials

15+ years of dedicated toy and children's product safety experience

ASTM organizational member with active involvement in standards development

Direct expertise with US CPSC, CPSIA, ASTM F963, EU EN71, REACH, CE marking, and major retailer compliance programs

Global reach with team presence in Boston, Massachusetts and Porto, Portugal

Trusted by leading brands including The Learning Journey International, Calliope Games, University Games, Briarpatch, Looney Labs, Are You Game?, Semper Smart Games, and Abacus Brands